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The Power of Poise:


              Communicating Risk When It Matters Most






                                                                and articulate problems like data anomalies,
                                                                compliance breaches, process inefficiencies. Yet
                                                                when the stakes are high like regulatory scrutiny,
                                                                ethical investigations, or board-level exposure, the
                                                                instinct to minimize risk in our messaging often
                                                                clashes with the need to elevate it for awareness.


                                                                This is the risk-confidence paradox: in high-stakes
                                                                moments, some professionals retreat into overly

          Sandhya Bajaj                                         cautious  or  overly  technical  language,  fearing
                                                                repercussions of “sounding the alarm.” Ironically,
          CA, CIA, CS, B.Com                                    this can lead to misunderstandings, delayed
          Senior Manager, Internal Audit                        decisions, or worse reputational fallout that might
          Target Corporation India Pvt. Ltd.                    have been avoided with bolder communication.
          sandhya.bajaj@target.com
                                                                Confidence  is not  about exaggeration.  It is
                                                                about delivering complex risk intelligence with
         “Effective communication is 20% what you know          composure, clarity, and conviction. It means
         and 80% how you feel about what you know.” – Jim       being able to clearly explain what’s going on, why
         Rohn                                                   it matters, and what needs to be done.


         In a world where business landscapes evolve            High-stake     environments     can     amplify
         overnight and high-stakes decisions are routine;       communication risks: being misunderstood,
         communication isn’t just a soft skill it’s a           overlooked, or unintentionally diminished. But
         leadership imperative. As a woman with over a          those same moments also offer rare opportunities
         decade of experience and who has navigated the         to lead decisively, influence outcomes, and elevate
         dynamic terrains of internal audit, consulting, and    our presence. I have learned to reframe these
         industry—first in Big 4 firms, and then in complex     “risks” into moments of “reach” and here’s how.
         corporate environments I have learned  that
         communicating with clarity and confidence under        Own the Room: Preparation Builds
         pressure is not just desirable: it’s transformative.   Presence

         In internal audit and risk advisory, facts are         Professionals often feel pressure to over-prepare
         sacred, but delivery is everything. We deal in         and that’s not a weakness, it’s a superpower.
         uncomfortable truths- control failures, process        In boardrooms, audit committees, or cross-
         breakdowns, compliance gaps and yet, how we            functional reviews, walk in armed not just with
         convey these findings determines whether we            data but with context, clarity, and confidence.
         spark improvement or resistance. For many              Preparation allows you to:
         professionals,  especially  those  just  starting  out,
         the challenge is twofold: overcoming external          •  Speak with precision, grounded in facts.
         perceptions and internal hesitations.
                                                                •  Anticipate resistance and prepare measured,
                                                                    confident responses.
         The Risk-Confidence Paradox                            •  Use strategic silence to command attention

                                                                    and control the pace.
         Risk professionals are trained to identify

         INTERNAL AUDIT TODAY                                                                                52
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